Google to roll out responsive email support – rejoice!
It felt like only yesterday when I announced Gmail supporting
display:none; in emails which was a big step forward for email developers and saving time and hair (which hasn’t already been pulled out) when trying to fix problems.
Now it seems Google cares about our hair even more then we thought as a few days ago it was announced on Google’s developers blog that by the end of September, YES THIS ONE! that they would start supporting responsiveness on their email clients.
Here is the snippet from Pierce Vollucci, Associate Product Manager, Gmail and Steve Bazyl, Developer Programs Engineer, Google Apps;
Later this month, you’ll be able to use CSS media queries with Gmail to ensure that your message is formatted the way you intended, whether it’s viewed on a computer, a phone in portrait mode, or a tablet in landscape mode. You’ll be able to change styles based on width, rotation, and resolution, allowing for more responsive formatting to optimize your email for every device.
This is great news for developers as hopefully we’ll no longer need to code with our minds focusing on coding the template to work on Outlook, iPhone and others to then work out how it can work on Gmail devices.
What else could it mean?
The other thing to consider is that this might be the end of inline CSS as previously you couldn’t use stylesheet’s as Gmail didn’t support them so majority of your code had to be written via inline styles taking up more time than was really needed, but now it means it will reduce the amount of time and size of our files.
It could also allow developers and designers to be more creative in their designs as it will give them hopefully give them the possibilities to use code such as
:checked and other useful codes.
If your interested in getting started in email development or need a template, drop me a line here