Litmus and Microsoft team up!
As many of you are aware the email development community was rocked a few days ago when Litmus announced it’s partnership with Microsoft with the goal of making email better for the thousands of email marketers out there who struggle day in, day out to develop a beautifully designed template but to find that it has issues in different versions of outlook! Never the same outlook as well!
While this is exciting and hopefully going to make life easier going forward there are a few immediate thoughts going through my head…
When will it happen?
Litmus and Microsoft have said this partnership will allow an open relationship between them and the email marketing community but when will we see actual changes occur. Communication is fantastic but only if it’s followed up with swift action that means Microsoft role out patches and fixes to Outlook(s) that make life easier for developers.
Will they fix previous Outlook versions
While fixing Outlook 2013, 2016…Ok I’ve lost count but while fixing them is good and will hopefully mean future releases will also be more seamless and consistent, what about previous Outlook versions? Will Outlook 2000, 2007 or 2010 for example get the same love or will it be left behind?
Now I know many might be thinking why I care but as a developer we know not every person, home and especially businesses are using the latest versions of Outlook, heck I even took an email from an old colleague last week who said they had a customer using Outlook 2002! So for that customer it’s important that any fixes are applied backward to previous Outlook versions as well as current and future versions.
Doesn’t this seem familiar?
Yeah your not alone with that thought, about 7 years ago a similar idea appeared on the scene with the #FixOutlook that started with more than 24,000 tweets being generated into one giant poster and sent to the Microsoft Office VP (Vice President for this in the UK). While this gained media coverage and started the ball rolling on getting Microsoft to reach out to the email marketing community. I worry it took them this long just to get here, how many more years will we need to wait before the changes are seen?
All is not lost
As I write this, changes have already begun to appear! Previews of the submission form have appeared showing how you can submit a bug to about Outlook giving it a rating out of 10 how annoying it is! (Be right back just getting my wheel barrow of the shed with my large list on).
Until then you can contact Litmus and submit bug by emailing them at email@example.com
So already this does seem promising, hopefully fixes will be released by end of the year meaning we can see in Christmas and the New Year with a range of festive emails that work beautifully on Outlook!